We Are TR: Marketing to Our Consumers and Their Support Systems

*This course has been pre-approved by NCTRC for 5 clock hours.

This course will discuss the concept of marketing Therapeutic Recreation (TR) to persons served including, but not limited to, patients, clients, family members, caregivers, and other participants. The course will include information related to learning styles, TR marketing resources, and strategies for marketing TR. A discussion of tips and traps and a marketing “checklist” will also be included.
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Course Objectives

  • By the end of this course, participants will be able to identify a minimum of two Therapeutic Recreation specific marketing materials that can be utilized with populations served.

  • By the end of this course, participants will be able to identify a minimum of two ways to market to the visual learner and the verbal learner.

  • By the end of this course, participants will be able to identify a minimum of two tips and two traps related to marketing.

Valerie Lazzara Mould, MA, CTRS

Instructor Bio:

Valerie is a graduate of The University of Toledo and she’s been a CTRS since 2008. In 2007 she earned a Bachelors of Science in Recreational Therapy and continued her education in 2008 with a Masters of Arts degree in Recreation Administration. She started her career at The University of Toledo Medical Center working on both the geriatric psychiatry and physical rehabilitation units. In 2012 she moved to Columbus, Ohio where she worked as a contingent staff member at The Ohio State University Wexner Medical Center and Nationwide Children’s Hospital. Additionally, she has been a part-time faculty member via distance learning for The University of Toledo School of Exercise Rehab Sciences. Currently Valerie is employed full-time at Nationwide Children’s Hospital with a focus on behavioral health. She continues to instruct for the university while also helping coordinate the University of Toledo Recreational Therapy Club conference. She has given many presentations over the years at conferences such as The University of Toledo Recreational Therapy Club Conference, Nationwide Children’s Hospital Therapeutic Recreation Fall Conference, The Ohio Association for Health, Physical Education, Recreation, and Dance State Convention, and the 2020 ATRA Annual Conference. Valerie is the current president for the Ohio Recreational Therapy Association.

Valerie Lazzara Mould, MA, CTRS

SMART Instructor